This project aimed to educate social media users on actionable ways to fight climate change through a 6-slide Instagram carousel. The goal was to make complex environmental issues accessible, digestible, and shareable, while standing out from typical content in users' feeds.
I gathered and fact-checked a series of impactful, action-driven tips for reducing one’s carbon footprint. This helped me structure the flow of information across the 6 slides, with each slide focusing on a different area—like transportation, food choices, energy use, and consumer habits.
After sketching several layout and visual direction ideas, I landed on a line art illustration style for clarity without clutter and tying together varied topics with a cohesive aesthetic in a way that stood apart from the typical photography-heavy or infographic-led climate posts commonly seen on Instagram.
To unify the experience, a vibrant green-to-red gradient spans across all six slides, mimicking the look of thermal maps, creating both a thematic connection to climate change and a seamless visual flow as users swipe through the carousel.
