A proposed branding system for the 2025 Design Thesis, Somewhere Somehow honors the quiet resilience and strange beauty of creative labor—projects that may have started as a hunch, a fragment, or a dream, now realized as full expressions of design vision. This branding asks: where does a design begin, and how do we find our way to its final form? It’s a reflection of the quiet persistence, evolving identities, and tangled routes that have brought us to where we are today.
The branding merges softness and structure: a script typeface disrupted by a pixel effect, placed over a bitmapped image of rippling puddles in digital blue. It evokes both emotion and technology, memory and modernity—symbolizing how design moves fluidly between intuition and interface.
Vinyl window sticker
Laptop sticker