The Mason Gross Undergraduate Annual is an exhibition showcasing selected works by undergraduate students across all concentrations in Art & Design. For 2024, I worked collaboratively with a team (Franky Tan, Stayshey Sagastume-Castillo, Esteban Arias, Brianna Rivera, and myself) to design the full visual identity system for the show. Our challenge was to create a cohesive, expressive system that could encompass the wide range of media while guiding and engaging the gallery's audience.
The title Tethered Fragments was developed to capture the idea of connecting disparate mediums—from fine arts to digital works—into a unified exhibition experience. It evokes both the fragmentation of artistic disciplines and the invisible threads that tie them together. The theme shaped our entire visual system—from type to color, layout to motion.
The logo features a clean sans-serif font subtly “splintered” into fragments to represent the fractured nature of disciplines and a patchwork-style font resembling stitched or collaged forms, reflecting assembly and connection—symbolizing how contrasting mediums can exist in tandem within a shared space. The color palette combines a digital blue to nod to screen-based and electronic media and a natural green to honor traditional, analog art practices. Together, the elements created a system that was versatile yet conceptually tight.
The main flyer was designed with a custom reverse side: an abstracted map showing each gallery room’s title in a stylized layout. Gallery screens were redesigned to match the show’s branding, displaying hours, event info, and featured artists.
Other deliverables included digital & print posters, social media content (animated & static), way finding signage–using a “patch icon” to guide visitors through spaces that extended beyond the main gallery.
Animation
